898 results for 'market greater'

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  • Marketing for Greater Profits Marketing for Greater Profits
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    Marketing for Greater Profits

    Gail Birks Askins

    MARKETING FOR GREATER PROFITS by Gail Birks Askins, Includes tips on . Managing within the marketing cycleChoosing your ChampionsSelecting the Right teamDeveloping solicitation...
    $35.83

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  • The Greater Britain The Greater Britain
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    The Greater Britain

    Oswald Mosley

    The publication of the first edition of 'The Greater Britain' coincided with the formation of the British Union of Fascists by Oswald Mosley in 1932. It provided hope and inspiration for tens of...
    $38.81

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  • Marketing
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    Marketing

    Masterson, Rosalind

    This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating...
    $470.62

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  • Open Market Operations and Financial Markets Open Market Operations and Financial Markets
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    Open Market Operations and Financial Markets

    David Mayes

    A mixture of academic and practitioner research, this is the most detailed book available that provides an account of open market operations. With broad international appeal it includes discussions...
    $486.64

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  • The Dictionary of Marketing The Dictionary of Marketing
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    The Dictionary of Marketing

    Azaz Motiwala

    The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues...
    RRP: $41.71
    $40.67

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  • Organizing Marketing and Sales
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    Organizing Marketing and Sales

    Per Andersson

    The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access to information means that both customer firms and suppliers...
    $229.22

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  • Sex Differences in Labor Markets
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    Sex Differences in Labor Markets

    David Neumark

    Sex differences abound in labor markets. In the United States three differences in particular have attracted the most attention: the earnings gap, occupational segregation, and the greater...
    RRP: $121.99
    $121.00

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  • Moral Markets
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    Moral Markets

    Nico Stehr

    Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the...
    RRP: $494.00
    $487.00

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  • Global Marketing
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    Global Marketing

    Ilan Alon

    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different...
    RRP: $170.99
    $169.00

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  • Moral Markets
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    Moral Markets

    Nico Stehr

    Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the...
    RRP: $149.99
    $148.00

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  • Sports Marketing
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    Sports Marketing

    Matthew D. Shank

    Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this...
    RRP: $441.00
    $435.00

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  • Developments in Labour Market Analysis Developments in Labour Market Analysis
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    Developments in Labour Market Analysis

    Caroline Joll

    First published in 1983. This text is designed to enable intermediate and advanced students to attain familiarity with the theoretical concepts used in labour market analysis, and to apply them...
    $445.98

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  • Market Driven Enterprise
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    Market Driven Enterprise

    Amiya K. Chakravarty

    A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profitsProducing a product or service to heighten...
    $321.50

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  • Implicative Marketing Implicative Marketing
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    Implicative Marketing

    Florence Touzé

    This book is a manifesto for responsible marketing. Taking a critical look at marketing practices of the last 50 years, it explains why they have led to an ethical stalemate and sometimes even a...
    $67.91

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  • Success in Social Marketing Success in Social Marketing
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    Success in Social Marketing

    Nancy R. Lee

    Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal of Marketing in 1971, uses marketing concepts to influence the behaviors of...
    $114.10

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  • Utility-Marketer Partnerships Utility-Marketer Partnerships
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    Utility-Marketer Partnerships

    This paper explores whether partnerships between utilities and independent marketers are an effective strategy for marketing green power. We present case studies of voluntary and mandatory...
    RRP: $36.29
    $35.38

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  • Labor Markets and Economic Development Labor Markets and Economic Development
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    Labor Markets and Economic Development

    Ravi Kanbur

    As developing and transition economies enter the next phase of reforms, labor market issues increasingly come to the fore. With the increased competition from globalization, the discussion is...
    $543.31

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  • Marketing
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    Marketing

    Masterson, Rosalind

    This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating...
    $160.16

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  • Sports Marketing
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    Sports Marketing

    Matthew D. Shank

    Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this...
    RRP: $208.00
    $205.00

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  • Cause Related Marketing
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    Cause Related Marketing

    Sue Adkins

    Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where...
    RRP: $132.99
    $131.00

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  • A Reader in Marketing Communications A Reader in Marketing Communications
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    A Reader in Marketing Communications

    Philip Kitchen

    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely...
    $543.31

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  • Value in Marketing Value in Marketing
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    Value in Marketing

    Marin A. Marinov

    The concept of value has been at the heart of marketing thought and practice. Marketers strive to develop a unique value proposition to satisfy the needs of customers in order to create a...
    $445.98

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  • Commodity Market Finance Commodity Market Finance
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    Commodity Market Finance

    Commodity markets have evolved substantially since the early 2000s and have become more financialized. The recent cold war between the U.S.A. and China, the outbreak of COVID-19, and Russia's...
    RRP: $145.57
    $134.65

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  • Sex Differences in Labor Markets Sex Differences in Labor Markets
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    Sex Differences in Labor Markets

    David Neumark

    Sex differences abound in labor markets. In the United States three differences in particular have attracted the most attention: the earnings gap, occupational segregation, and the greater...
    $543.31

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  • Labor Markets and Economic Development
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    Labor Markets and Economic Development

    Ravi Kanbur

    As developing and transition economies enter the next phase of reforms, labor market issues increasingly come to the fore. With the increased competition from globalization, the discussion is...
    RRP: $121.99
    $121.00

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  • Global Marketing
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    Global Marketing

    Ilan Alon

    Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different...
    RRP: $609.00
    $600.00

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  • Marketing Management in Turkey
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    Marketing Management in Turkey

    Selcen Ozturkcan

    Emerging market economies have long been a significant driver of global growth, and since the beginning of the new millennium they have gained greater importance than ever. Economists state that the...
    $243.16

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  • Sustainable Marketing Planning
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    Sustainable Marketing Planning

    Neil Richardson

    This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.Showing how to embed sustainability in these plans,...
    RRP: $362.00
    $357.00

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  • Market Citizenship
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    Market Citizenship

    Amanda Root

    Citizens are caught in a paradox. Voting levels are falling, there are growing feelings of powerlessness, social unfairness and yet citizens are constantly told that they have more choice as well as...
    $405.33

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  • Cause Related Marketing
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    Cause Related Marketing

    Sue Adkins

    Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where...
    RRP: $362.00
    $357.00

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  • The SAGE Handbook of Marketing Theory
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    The SAGE Handbook of Marketing Theory

    Pauline Maclaran

    Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give...
    $106.59

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  • The SAGE Handbook of Marketing Theory
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    The SAGE Handbook of Marketing Theory

    Maclaran, Pauline

    Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give...
    $402.86

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  • How to Market a University
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    How to Market a University

    Flannery, Teresa

    At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more...
    $64.99

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  • Business & Marketing Across Cultures Business & Marketing Across Cultures
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    Business & Marketing Across Cultures

    Julie Anne Lee

    In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business...
    $134.18

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  • Sticky Sales and Marketing Sticky Sales and Marketing
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    Sticky Sales and Marketing

    Peter Lyle DeHaan

    Growing your business sounds easy. But successful sales and marketing is hard. Is your business failing to realize its true potential? It might be that your sales and marketing are holding you back...
    $27.36

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  • Radical Markets
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    Radical Markets

    Eric A. Posner

    Revolutionary ideas on how to use markets to bring about fairness and prosperity for allMany blame today's economic inequality, stagnation, and political instability on the free market. The solution...
    RRP: $54.99
    $53.00

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  • Airline Marketing and Management
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    Airline Marketing and Management

    Stephen Shaw

    Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a...
    RRP: $88.99
    $88.00

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  • Marriage Markets
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    Marriage Markets

    There was a time when the phrase "American family" conjured up a single, specific image: a breadwinner dad, a homemaker mom, and their 2.5 kids living comfortable lives in a middle-class suburb...
    $46.40

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