Response

Direct marketing is the single most effective way to sell products and services. A leading expert in Direct Marketing, Geller guides the reader through a program of budgeting, forecasting, building lists, choosing suppliers, and developing loyal customers. Using scores of up-to-date examples from companies large and small, she explains how to create profitable direct mail packages, print ads, television commercials, and more, as well as online strategies for Internet direct marketing. This is a must for business owners and marketing professionals.