This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
This book is written for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
Here is an in-depth guide to the most powerful available benchmarking technique for improving service organization performance - Data Envelopment Analysis (DEA). The book outlines DEA as a...
This volume describes how frontier efficiency methodologies such as Data Envelopment Analysis (DEA) and other techniques such as multi-criteria decision making can help service industries to improve...
The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes that the quality and productivity are twin paths in creating value...
Introduction Our business society had been experiencing new technological products invention changing stage, e.g.traditional telephone products had been changed to mobile products , even nowadays...