Powers of Persuasion

During the second half of the 20th century advertising in Britain led the world. Creative campaigns reached iconic status, UK agencies grew to be world players, and advertising became a major driver in the country's economy. At the same time, the British industry was setting the pace in the way advertising operated - from issues of ethics and regulation to disciplines of account planning and market research. Powers of Persuasion tells the inside story of this dynamic, exhilarating era, with portraits of the personalities and rivalries involved, case histories of the great campaigns, and insights into the business successes and failures.