Persuasive Writing

<p>Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, <i>Persuasive Writing</i> reveals the most efficient and effective ways to make your words work, time after time.</p> <p>Discover how to:</p> <ul> <li>Transform any document into something truly compelling and persuasive </li> <li>Understand what your reader really wants to hear and use this to get what you want </li> <li>Combine logic and emotion to convince even the most sceptical reader </li> </ul> <p>Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, <i>Persuasive Writing</i> will ensure every word works for you.</p>