The Cultural Meaning of Brands introduces a conceptual framework to understand: (1) How globalization is changing the marketplace and the way consumers bring cultural meanings and identities to...
This book is dedicated to Anna Wierzbicka, one of the most influential and innovative linguists of her generation. Her work spans a number of disciplines, including anthropology, cultural psychology,...
Consider news-as the product of a cultureWhat is news? What does news tell us about the culture and the society that produces and consumes it? This book provides a fresh examination of news...