How do quantitative methods help us to acquire knowledge of the real world? What are the 'do's' and 'don'ts' of effective quantitative research? This refreshing and accessible book offers students a novel and useful resource on how to do quantitative research. It guides students on how to: *interpret the complex reality of the social world *achieve effective measurement *understand the use of official statistics *use social surveys *understand probablity and quantitative reasoning *interpret measurements *apply linear modelling *understand simulation and neural nets *integrate quantitative and qualitative modelling in the research process Jargon-free and written with the needs of students in mind, the book will be required reading for students interested in using quantitative research methods.