Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship gives you the tools you need to successfully launch international ventures in today's hypercompetitive world.
Bestselling author Dr. Robert D. Hisrich helps students and entrepreneurs develop global business plans, select international opportunities, and determine the best entry strategy. The text also covers practical considerations such as legal concerns, the global monetary systems, global marketing, and global human resource management for entrepreneurs.
NEW TO THIS EDITION:
- New global case studies from recent entrepreneurial ventures illustrate relevant application of the principles in the modern market
- New profiles of global entrepreneurs throughout the world start each chapter to inspire readers and keep them engaged with the material
- New coverage of Virtual Team includes tips on how to foster virtual team collaborate and maximize the effectiveness of virtual teams.
Case studies from around the world profile a range of successful global business ventures, including: RidingO,
Virgin Australia Airlines, Miyako Hotels & Resorts, MTN, YPlan, Aentropico, Spotify, Vente-privee, Nando's, Haier, and Globant.
