Investigating the nature, drivers and sources of innovation in Africa, this book examines the channels for effective diffusion of innovation in and to Africa under institutional, resource and affordability constraints. Fu draws on almost a decade of research on innovation in Africa to explore these issues and unpack the process, combining a rigorous statistical analysis of a purposely designed multi-wave, multi-country survey with in-depth studies of representative cases. Building on this research, Fu argues that African firms are innovative but unsupported. Those 'under-the-radar' innovations that widely exist in Africa as a result of the constraints are not sufficient to enable Africa to leapfrog the innovation gap in the era of the fourth Industrial Revolution. This is the first comprehensive analysis of the creation and diffusion of innovation in low income countries. It also provides the first survey-based analysis of innovation in the informal economy.
They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising...
How do you survive in a world built for connection when your mind is wired differently?In this powerful and unflinchingly honest memoir, Luke Miller-Ball lifts the lid on life with...
Three teens register at Riverbank High during their junior year-three among two thousand. The new students show up for classes, take notes and hand in assignments. Unnoticed, they walk among the...
This volume maps the role of mobile communication in the daily lives of women around the globe, shedding light on 'under-the-radar' use of mobile communication to display a nuanced understanding of...