This book examines B2B decision making processes for software application development. To learn what really happens and why it happens, this study provides a multi-level ???hermeneutic system??? starting with written accounts of decision-making associated with development and delivery of new software applications ??? these accounts are then revisited through multiple rounds of researcher and informant interpretations.
The framework and supporting analysis is applied to six application software case studies that created new Internet-based software applications which were either disruptive or supporting disruptive innovations. The findings from six case studies suggest that the hermeneutic research framework proposals provide a strong systematic platform to analyse and interpret decision-making with deep prospective, introspective, retrospective, and with imaginatively unbounded current and future perspectives.
*The author, Arch Woodside received the 1998 Living Legend in Marketing Award
*International in scope
*Provides DSA Models, event chronology maps, and cognitive maps for more comprehensive analysis
*Includes individual case study and cross-case findings for new theory development
This book examines B2B decision making processes for software application development. To learn what really happens and why it happens, this study provides a multi-level ???hermeneutic system??? starting with written accounts of decision-making associated with development and delivery of new software applications ??? these accounts are then revisited through multiple rounds of researcher and informant interpretations.
The framework and supporting analysis is applied to six application software case studies that created new Internet-based software applications which were either disruptive or supporting disruptive innovations. The findings from six case studies suggest that the hermeneutic research framework proposals provide a strong systematic platform to analyse and interpret decision-making with deep prospective, introspective, retrospective, and with imaginatively unbounded current and future perspectives.
*The author, Arch Woodside received the 1998 Living Legend in Marketing Award
*International in scope
*Provides DSA Models, event chronology maps, and cognitive maps for more comprehensive analysis
*Includes individual case study and cross-case findings for new theory development
This book deals with two key aspects of the history of steam engines, a cornerstone of the Industrial Revolution, specifically the road that led to its discovery and the process of diffusion of the...
Discover your next great read at BookLoop, Australia's trusted online bookstore offering a vast selection of titles across various genres and interests. Whether you're curious about what's trending or searching for graphic novels that captivate, thrilling crime and mystery fiction, or exhilarating action and adventure stories, our curated collections have something for every reader. Delve into imaginative fantasy worlds or explore the realms of science fiction that challenge the boundaries of reality.
Stay updated with the literary world by browsing our trending books, featuring the latest bestsellers and critically acclaimed works. Explore titles from popular brands like Minecraft, Pokemon, Star Wars, Bluey, Lonely Planet, ABIA award winners, Peppa Pig, and our specialized collection of ADHD books. At BookLoop, we are committed to providing a diverse and enriching reading experience for all.
Sign In
your cart
Your cart is empty
Menu
Search
PRE-SALES
If you have any questions before making a purchase chat with our online operators to get more information.
