Hospitality Marketing and Consumer Behavior

Consumer behavior and consumer response to commodities and services that have been made available in the market determine product marketing strategy. Once consumer needs and possible behavior toward...

This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial...

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and...