Economics for Business and Management

Economics for Business and Management is a concise introductory economics textbook which meets the needs of business studies and management students. The text focuses upon microeconomics, which accurately reflects the concerns of management students. The macroeconomics focuses on business cycles and the macroeconomic factors which affect firms (such as inflation and employment), and the balance of payments and exchange rates. Throughout the text there are case studies and examples which place economics within a business context. Contents: Part one: Firms and Markets Markets and Prices; Optimisation of the firm Firms and Competition Economics of Business Part two: The Economy as a Whole National Product and National Income Macroeconomic Policy