Developing Your Coaching Business

This practical guide is for anyone contemplating coaching as a career: coaches in training, coaches already trained and hoping to build a thriving business. This totally revised second edition offers step by step guidance on what to do:

·        What does it take to succeed as a coach? How long does it take?

·        Why it matters to get practice clients and where to find them

·        Why is it so important to think like a buyer rather than like a seller?

·        What can you charge?

·        How do you make yourself distinctive in a crowded market?

·        What do you need to do to attract clients? Which marketing materials and methods pay off and which are a waste of time?

·        How can you exploit social media?

·   &nbs