Critical Studies in Media Commercialism

'... an extremely comprehensive and versatile presentation of the subject.... must be highly praised for providing the reader with a very wide spectrum of critical approaches to media commercialism from a range of reputed scholars and practitioners in the area of media and communication.' The International Journal of Media ManagementThis collection of expert essays explores the trends, the methods, and the consequences of media commercialism in the late 20th Century. Each essay deals with a different aspect of contemporary commercial media culture and the collection as a whole provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world.