In a world where artistic expression and creative endeavours hold the power to shape reality, The Creative Arts: On Practice, Making & Meaning delves into the intricate and transformative nature...
Margaret Boden presents a series of essays in which she explores the nature of creativity in a wide range of art forms. She identifies three forms of creativity: combinational, exploratory, and...
Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory...