Building on the measures included in the original 1994 volume and subsequent 2009 volume, Communication Research Measures III: A Sourcebook extends its coverage of measurement issues and trends...
This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. Students, researchers, and policymakers will find this book an accessible resource...
Policy makers, academic administrators, scholars, and members of the public are clamoring for indicators of the value and reach of research. The question of how to quantify the impact and importance...