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Choosing the Right Pond
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Choosing the Right Pond

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This challenging and provocative book offers an alternative to the prevailing view of human beings as economic automatons, demonstrating instead how individual desires--notably the quest for status--profoundly affect the marketplace.
Paperback / softback
05-February-1987
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Is it better to be a big frog in a small pond or a small frog in a big pond? Here, economist Robert H. Frank argues that concerns about status permeate and profoundly alter a broad range of human behavior. He shows how status considerations affect the salaries people earn, the way they spend them, and even many of the laws, regulations, and cultural norms they adopt. Provocative and insightful, this book is sure to spark widespread and lively debate in classrooms and boardrooms alike.
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RRP: $180.95
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Choosing the Right Pond

RRP: $180.95
$95.00

Description

Is it better to be a big frog in a small pond or a small frog in a big pond? Here, economist Robert H. Frank argues that concerns about status permeate and profoundly alter a broad range of human behavior. He shows how status considerations affect the salaries people earn, the way they spend them, and even many of the laws, regulations, and cultural norms they adopt. Provocative and insightful, this book is sure to spark widespread and lively debate in classrooms and boardrooms alike.

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