Advertising and socialism: The nature and extent of consumer advertising in the Soviet Union, Poland

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of...

Advertising Selling the Consumer is a book about the art and practice of advertising. It includes details about the psychological and social factors that impact consumer behavior, as well as...

Bachelor Thesis from the year 2018 in the subject Communications - Specialized communication, grade: 1,0, Vienna University of Economics and Business (Department for Foreign Languages), language:...