Advertising Books

Ever wondered, "How can I get my phone ringing off the hook?" Inside Get Noticed you'll get the strategic thinking, design and copy tips that will catapult the effectiveness of your advertising.

Social influence has been defined as the ability to change individual behavior (intentionally or unintentionally). This behavioral change can be the result of how individuals perceive their relationship with other individuals, groups and key influencers...

With 800 million users worldwide, LinkedIn is a powerhouse platform for businesses wanting to build an effective pipeline of leads, clients, and sales. Standing out from the rest of the LinkedIn crowd is a must - and one of the best ways of doing this is...

The Unstoppable God is a collection of inspirational poems which highlights some of the struggles that we face when waiting on the Lord. It explores themes as endurance, hope, godly love, patience; commitment and relationships. This work encourages...

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner's Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing...

Forty Years An Advertising Agent, 1865-1905 is a memoir written by George Presbury Rowell in 1906. Rowell was a prominent figure in the advertising industry during the late 19th and early 20th centuries, and his book provides a detailed account of his...

A hilarious collection of personal anecdotes from the wacky world of advertising including stories about everyone from Peter Ustinov to Raquel Welch and Ted Kennedy to Jesse Jackson.

Public and situated display technologies can have an important impact on individual and social behaviour and present us with particular interesting new design considerations and challenges. While there is a growing body of...

Le livre ""Le Congr�����s des Comptables Fran�����ais: Questions Actuelles de Comptabilit����� et d'Enseignement Commercial (1881)"" �����crit par Eug�����ne L�����aut�����y est une compilation de comptes rendus et de discussions qui ont eu lieu lors du...

"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger's ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become...

This early 20th century book provides an in-depth look at the world of advertising, including strategies for successful advertising campaigns, case studies of successful campaigns, and analysis of current advertising trends.This work has been selected by...

Originally published in 1922, this book is a classic guide to the principles and practices of advertising. Martin draws on his extensive experience in the industry to provide practical insights into the creative and strategic aspects of advertising, from...

Marketing Your Business From The Couch? Is this possible?With over 10 years of combined experience working from home, Donna Brown and Natasa Denman are experts at marketing from the couch and working in their PJ’s. They love the flexibility that...

The dominance of advertising in everyday life carries potent cultural meaning.  As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images...

"This book challenges current beliefs about organizational identity, reputation, and branding. It is written by leading business academics from both sides of the Atlantic drawn from the fields of strategy, organization theory, marketing, accounting, and...

From a broke salesman struggling to make ends meet to becoming an international marketing sage. Tarek Abdel Salam's incredible journey is your gateway to success in the world of online business.In his game-changer book, 'NOW YOU CAN AFFORD,' Tarek...

This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars,...

It's time to shout:I am in a networking group!!!The leads will come to me like I am a lead magnet!!!This book will:Show you how to get more leads from your networking group(Would 1,500 leads help your business?)End the frustration that you have with your...

4 Ways To Market Your Book Products & Services E-book is your perfect guide to marketing your book/product! I have personally used these tips myself, so this is purely experience, that are extremely effective. This does amazing for beginner's,...

Are you looking for highly effective strategies to build your personal brand for explosive growth?Are you looking for the up to date secrets that drive traffic to your content and convert your social media efforts into followers? Are you tired of doing...

Social media branding provides the thinking, evidence, and practice to create a road map for practitioners in small businesses to develop and implement their brand in online and of ine communities. It provides a starting point, as one of the biggest...

Various business models have been presented each reflecting their strengths and weaknesses. The first model demonstrates consumer purchase behavior. The second model demonstrates marketing strategies. The third model demonstrates the use of various...

Retargeting campaigns are an essential part of any successful online marketing strategy, allowing businesses to reach customers who have already shown interest in their products or services. In this book, you will learn how to master the art of...

You’ve published your book and it's adorning shelves both real and virtual. Now it’s time to start marketing your book and getting it into readers' hands. Whether you’re a first time author, or a publishing veteran looking to...

Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any...

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as...

EVERYTHING IN THIS WORLD IS TEMPORARY IF THINGS ARE GOOD THAT IS OK IF THINGS ARE BAD THEN ALO IT IS OK BECAUSE NOTHING IN THIS WORLD IS PERMANENT.SHREYAS GHADGE HIS A CIVIL ENGINEERING STUDENT WHO HAS JUST GRADUATED FROM YCCE COLLEDGE OF ENGINEERING AND...

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions...

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete,...

This workbook is designed to help newcomers to the world of performance and exhibition become successful! The secret is "marketing know-how" and this guide is designed to take you step-by-step through the business of finding funding, getting an...

What makes for a successful advertisement? How can art and design principles be leveraged to create a truly memorable and effective ad campaign? These are the questions that Anna Cornelia Wilson answers in this pioneering work, which has become a classic...

Dieses Buch beschreibt die Geschichte und Praxis der Reklame. Der Autor, Rudolf Cronau, gibt einen Überblick über die wichtigsten Entwicklungen in diesem Bereich und beschreibt, wie Werbung heute funktioniert. Es ist eine unverzichtbare Lektüre für...

This invaluable guide provides a complete history of soap advertising and branding, as well as practical advice for soap manufacturers and marketers. With detailed information on the history and design of soap packaging, labels, and trademarks, this book...

The Men Who Advertise is a fascinating time capsule of the world of advertising in early 20th century America. Featuring profiles of successful advertisers, this book also includes a comprehensive directory of newspapers and periodicals published in the...

Many companies, regardless of their size, are not making use of this platform for selling their products. If you happen to be a businessman looking for a manner in which you can make use of this app's popularity, then you have selected the right book!...

If you want to stand out, want to connect with the media, want to be a media darling, want to be seen as an expert . . . if you want to be the first person that local or even national media calls for a sound bite on something your business represents,...

Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity...

This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and...

An Asset-Based Thinker's look back at the lessons learned from a lifetime in marketing to help guide, motivate, and inspire the industry's next generation of responsible leaders. A communications industry veteran, Hank Wasiak's professional journey took...

You can write a book-anyone can.But if you want to write a book that people will want or even need to read, it's not as simple as sitting down to write. In fact, that's one of the biggest mistakes unsuccessful authors make.Writing a...

Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business...

You've got products. You've got a website. You're ready to do business. Now, how do you get customers to your site? Pay-Per-Click Search Engine Marketing Handbook has all the answers. In this book, Pay Per Click (PPC) advertising pioneers Boris and...

This book is an invaluable resource for anyone seeking to improve their copywriting skills and create impactful advertisements and sales pitches. Dutcher provides over 5000 proven phrases and formulas for crafting persuasive and compelling marketing...