Sales and marketing Books

Sidebar Sidebar Sidebar
  • Bedeutung von Marken im Wettbewerb um den Fluggast Bedeutung von Marken im Wettbewerb um den Fluggast
    Add to Cart The item has been added

    Bedeutung von Marken im Wettbewerb um den Fluggast

    Der deutsche Luftverkehrsmarkt befindet sich in einem dramatischen Umbruch. Durch den Preisdruck der Low-Cost-Airlines, gestiegene Kerosinpreise und die globale wirtschaftliche Rezession wird der Wettbewerb immer stärker, die Konsolidierung schreitet...
    $191.00

    Add to Cart The item has been added
  • Kundenbindungsmanagement Kundenbindungsmanagement
    Add to Cart The item has been added

    Kundenbindungsmanagement

    Jeder Hotelgast wünscht sich während seines Aufenthaltes eine angenehme Atmosphäre und einen freundlichen und reibungslos ablaufenden Service. Bei jeder Interaktion zwischen Kunde und Mitarbeiter kann es zur Zufriedenheit oder aber auch zur...
    $122.00

    Add to Cart The item has been added
  • Mundpropaganda als steuerbares Marketinginstrument Mundpropaganda als steuerbares Marketinginstrument
    Add to Cart The item has been added

    Mundpropaganda als steuerbares Marketinginstrument

    In welchem Restaurant ist das Essen am leckersten, welche Le-bensmittel schmecken gut, oder welches Automobil hat die beste Qualität? Die Beantwortung dieser Fragen durch Familienmitglieder oder Bekannte hat einen signifikanten Einfluss auf die...
    $157.00

    Add to Cart The item has been added
  • Intelligentes Couponing am Point of Sale Intelligentes Couponing am Point of Sale
    Add to Cart The item has been added

    Intelligentes Couponing am Point of Sale

    Dieses Buch befasst sich mit der detaillierten Untersuchung einer Implementierung des intelligenten Couponing als neues Marketing-Instrument in die bestehenden Unternehmensstrukturen des Discounters LIDL.
    $157.00

    Add to Cart The item has been added
  • Optimierung des Kundenmanagement mittels Kennzahlen Optimierung des Kundenmanagement mittels Kennzahlen
    Add to Cart The item has been added

    Optimierung des Kundenmanagement mittels Kennzahlen

    Ausgehend vom Konzept des Kundenbeziehungslebenszyklus werden die wichtigsten Kennzahlen/Key Performance Indikatoren der Kundenakquisition (Potenzial-, Kontakt- und Performance-Indikatoren), Kundenbindung (Kundenwert, Kundenbindung im engeren Sinne,...
    $100.00

    Add to Cart The item has been added
  • Eigenmarkenpolitik als Instrument der Zielgruppenerweiterung in der Textilbranche. Wie kann man sich mit Eigenmarken in der Branche von Wettbewerb differenzieren? Eigenmarkenpolitik als Instrument der Zielgruppenerweiterung in der Textilbranche. Wie kann man sich mit Eigenmarken in der Branche von Wettbewerb differenzieren?
    Add to Cart The item has been added

    Eigenmarkenpolitik als Instrument der Zielgruppenerweiterung in der Textilbranche. Wie kann man sich mit Eigenmarken in der Branche von Wettbewerb differenzieren?

    Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Private Fachhochschule Göttingen, Sprache: Deutsch, Abstract: Den Mittelpunkt der vorliegenden Arbeit bildet die Frage nach dem Einfluss der...
    $70.00

    Add to Cart The item has been added
  • Employer Branding bei der Deutschen Bahn Employer Branding bei der Deutschen Bahn
    Add to Cart The item has been added

    Employer Branding bei der Deutschen Bahn

    Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Fresenius München, Sprache: Deutsch, Abstract: „Zusammenkommen ist ein Beginn, Zusammenbleiben ist ein Fortschritt, Zusammenarbeiten ist...
    $70.00

    Add to Cart The item has been added
  • sale
    Marketing Strategies in Food Retailing Industry Marketing Strategies in Food Retailing Industry
    Add to Cart The item has been added

    Marketing Strategies in Food Retailing Industry

    Typically, consumers have actual concerns about the status and origin of the food at the retail market. Even though food related products appear similar to other types of food, the way they are prepared, handled and processed from the origin right up to...
    RRP: $88.17
    $71.00

    Add to Cart The item has been added
  • Social Media and Organizational Culture Social Media and Organizational Culture
    Add to Cart The item has been added

    Social Media and Organizational Culture

    Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, University of Duisburg-Essen (Wirtschaftswissenschaften), language: English, abstract: For many organizations the...
    $75.00

    Add to Cart The item has been added
  • sale
    What makes a Passenger Ship a Legend What makes a Passenger Ship a Legend
    Add to Cart The item has been added

    What makes a Passenger Ship a Legend

    In Cruising's ten million-passenger plus, multi-billion dollar, transnational world, ships entering the market must woo the public imagination in order to compete. Ships that do so, become legends. What do they possess that others don't? A Grounded...
    RRP: $126.87
    $102.00

    Add to Cart The item has been added
  • Image coming soon
    Add to Cart The item has been added

    Innovation Strategies in New Product Development

    Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and...
    $133.00

    Add to Cart The item has been added
  • Personalisierungsstrategien im E-Commerce Personalisierungsstrategien im E-Commerce
    Add to Cart The item has been added

    Personalisierungsstrategien im E-Commerce

    Die Personalisierung von Leistungen im Internet bietet die Möglichkeit, das eigene Angebot für die Kunden einer Webpräsenz mit einem zusätzlichen Nutzen zu versehen und somit eine Abgrenzung zu den Angeboten der Konkurrenz zu erreichen. Maßnahmen zur...
    $115.00

    Add to Cart The item has been added
  • Marketingstrategien fuer Innovationen Marketingstrategien fuer Innovationen
    Add to Cart The item has been added

    Marketingstrategien fuer Innovationen

    Die Markteinführung neuer Produkte ist mit hohen Risiken behaftet. Zum einen kann das Marktvolumen falsch eingeschätzt werden. Zum anderen können die Marketinginstrumente Preis, Produktgestaltung, Vertriebsweg und Werbung falsch bestimmt werden. Die in...
    $87.00

    Add to Cart The item has been added
  • Gestaltung kundenindividueller Supply Chains Gestaltung kundenindividueller Supply Chains
    Add to Cart The item has been added

    Gestaltung kundenindividueller Supply Chains

    Stetige Veränderungen des Umfeldes stellen neue Anforderungen an Supply Chains. Durch wachsenden Wettbewerbsdruck werden Fragen nach Differenzierungsmöglichkeiten und/oder Kosteneinsparungspotenzialen laut. Aus einem anhaltenden Individualisierungstrend...
    $91.00

    Add to Cart The item has been added
  • Real Top Producer Real Top Producer
    Add to Cart The item has been added

    Real Top Producer

    Are you a REAL Top Producer? What is a REAL Top Producer?This book will help you find out where you are, where you need to be, and what you need to do to become a top 1% earner in any real estate market. Not only how to get there, but how to stay there...
    $28.00

    Add to Cart The item has been added
  • How to Really Use LinkedIn How to Really Use LinkedIn
    Add to Cart The item has been added

    How to Really Use LinkedIn

    Either you’re part of the social business steamroller . . . or you’re part of the road. Every business must become a finely-tuned social business to prosper in today’s digital world. And LinkedIn is the essential lever for achieving...
    $78.00

    Add to Cart The item has been added
  • Image coming soon
    Add to Cart The item has been added

    Dominating Client Onboarding

    Are you finding it hard to keep your customers interested after they make a purchase?This book is your go-to guide for building lasting relationships and turning one-time buyers into loyal fans.It's perfect for business owners, entrepreneurs, and client...
    $45.00

    Add to Cart The item has been added
  • Image coming soon
    Add to Cart The item has been added

    Dominating Client Attraction

    Embarking on the entrepreneurial journey is no small feat. It requires passion, perseverance, and a deep understanding of the intricate dance between strategy, market understanding, financial management, and customer relationships. This book is a...
    $52.00

    Add to Cart The item has been added
  • Image coming soon
    Add to Cart The item has been added

    Dominating Client Referrals

    Transform your business with this essential guide, created for entrepreneurs, business owners, and marketers who want to harness the power of referrals to drive growth and success.Are you struggling to attract new customers without breaking the bank on...
    $45.00

    Add to Cart The item has been added
  • Image coming soon
    Add to Cart The item has been added

    Dominating Client Communication

    Are you frustrated by the feeling that your team is always out of sync?Do you find it hard to communicate clearly with your clients and stakeholders?This book tackles the issue of poor communication in business, giving you the tools and strategies to...
    $45.00

    Add to Cart The item has been added
  • Image coming soon
    Add to Cart The item has been added

    Dominating Client Care

    Are you frustrated with losing customers due to poor support experiences?This guide will help you change how you handle customer interactions and build lasting loyalty.This book is perfect for business owners, support managers, and entrepreneurs who know...
    $45.00

    Add to Cart The item has been added
  • Image coming soon
    Add to Cart The item has been added

    Dominating Client Sales

    Are you ready to turn your potential into real results?Whether you're just starting in sales or a seasoned pro looking to sharpen your skills, Dominating Client Sales is your go-to guide.This book will give you the strategies and knowledge you...
    $45.00

    Add to Cart The item has been added
  • No Bullsh!t Marketing No Bullsh!t Marketing
    Add to Cart The item has been added

    No Bullsh!t Marketing

    Every organization, whether in healthcare or beyond, relies on key referral sources or centers of influence to grow and thrive. How can you ensure these vital connections are actively driving potential customers or clients your way? Systematic referral...
    $54.00

    Add to Cart The item has been added
  • Sales Value Propositions Sales Value Propositions
    Add to Cart The item has been added

    Sales Value Propositions

    Sales Value Propositions are among the most effective sales tools available to business-business salespeople when it comes to building and sustaining credibility and rapport with customers and prospects. At the same time, they are frequently overlooked...
    $18.00

    Add to Cart The item has been added
  • Next In Line Please Next In Line Please
    Add to Cart The item has been added

    Next In Line Please

    Influence is an hourly act. Positive or negative; we all crave guidance in one fashion or another. We glance to our parents, we look to our coaches, and we turn to our teachers for reassurance and for counseling. We desire the pats on the back, the...
    $34.00

    Add to Cart The item has been added
  • Machine Learning and Generative AI for Marketing Machine Learning and Generative AI for Marketing
    Add to Cart The item has been added

    Machine Learning and Generative AI for Marketing

    Start transforming your data-driven marketing strategies and increasing customer engagement. Learn how to create compelling marketing content using advanced gen AI techniques and stay in touch with the future AI ML landscape.Purchase of the print or...
    $109.00

    Add to Cart The item has been added
  • GOOGLE ADWORDS 2022 GOOGLE ADWORDS 2022
    Add to Cart The item has been added

    GOOGLE ADWORDS 2022

    This guide will focus on the following:1.     Choosing Keywords2.     How To Build A Google Friendly Website3.     Local SEO Begins at Home4.     Website...
    $62.00

    Add to Cart The item has been added
  • Childcare Top Tips Childcare Top Tips
    Add to Cart The item has been added

    Childcare Top Tips

    Success leaves clues. But figuring out where they're leading you isn't always easy.You've seen other entrepreneurs 'making it', but working out how to reach the same level of success isn't always easy. What if we could make it easier? What if we could...
    $58.00

    Add to Cart The item has been added
  • Snapchat Marketing Snapchat Marketing
    Add to Cart The item has been added

    Snapchat Marketing

    Snap chat has over 100 million daily app users, and has become the hottest place for millennial to send pictures to their friends. It also happens to be the newest place for businesses to win over new customers. These Snap chatters watch over 10 Billion...
    $32.00

    Add to Cart The item has been added
  • Disruptive Discovery Disruptive Discovery
    Add to Cart The item has been added

    Disruptive Discovery

    Disruptive + Discovery = Game Changer!  What happened in 1621 when a Pilgrim came up with the seemingly ridiculous idea that a crazy-looking, orange fruit that he (or she) found in a field would somehow make for a delicious after-dinner...
    $33.00

    Add to Cart The item has been added
  • The Faces and Stakes of Brand Insertion The Faces and Stakes of Brand Insertion
    Add to Cart The item has been added

    The Faces and Stakes of Brand Insertion

    With traditional forms of advertisement facing increasing challenges, brand placement - the integration of a product or brand in a work of art - has exploded. It has become a lucrative phenomenon whose goal is to produce a reaction of purchase in the...
    $131.00

    Add to Cart The item has been added
  • Image coming soon
    Add to Cart The item has been added

    Siempre Se Cierra

    ¿Está luchando para cerrar las ventas a pesar de horas de trabajo duro y preparación? ¿Dices las palabras “¿Es demasiado caro”, tendré que hablar con mi compañero”, “No estoy listo...
    $47.00

    Add to Cart The item has been added
  • Image coming soon
    Add to Cart The item has been added

    Cerrando Ventas

    ¿Acaba de comenzar un negocio o tiene dificultades para cerrar las ventas?¿Trabaja duro para aumentar las ventas, pero parece escuchar a menudo "Es demasiado caro”, ¿” Tendré que hablar con mi pareja” o...
    $55.00

    Add to Cart The item has been added
  • Image coming soon
    Add to Cart The item has been added

    Always Be Closing

    Just started a business or struggling to close sales?Working hard to drive up sales, but seem to often hear “It's too expensive”, “I'll have to talk to my partner”, or “I'm not ready to make a decision...
    $55.00

    Add to Cart The item has been added
  • Image coming soon
    Add to Cart The item has been added

    Cómo Construir Un Embudo De Ventas

    ¿Listo para que tu negocio despegue?¿Quieres empezar a trabajar con el marketing?¡Entonces, descargue su copia hoy!Si usted es un empresario, entonces lo más probable es que haya oído hablar de embudos de ventas. ...
    $50.00

    Add to Cart The item has been added
  • Marketing en Instagram Marketing en Instagram
    Add to Cart The item has been added

    Marketing en Instagram

    Si quiere descubrir cómo dominar su nicho usando marketing en Instagram, siga leyendo...Instagram es una de las redes sociales más grandes del mundo y está convirtiéndose rápidamente en una de las herramientas de...
    $36.00

    Add to Cart The item has been added

Sales and marketing