Sales and marketing Books

Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that...

The ever-growing influence of the Internet has caused a paradigm shift in relationships between customers and companies. New types of interaction introduced by Web 1.0 have undergone a dramatic change in quantity and quality with the advent of Web 2.0...

Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers'...

Increasingly, multimedia content-from music, movies, games, news, books, and digital art to sharable educational material, e-government services, and e-health services-is delivered over broadband networks. With technological advances, cloud computing...

Growing global competition for quality education, technology and collaboration is playing a paramount role in redefining institutions, requiring them to re-strategize to achieve a competitive advantageous international position. Cases on Innovations in...

The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents...

Enormous developments in the IT field and the ease in access to online resources have led to major advancements in online education. The marketing of this education is a controversial issue and the opinions on the significance of the educational...

You have a vital mission as a sales professional: to generate revenue for your company and ensure its continued success. But in today's selling landscape, buyers are more educated than ever. You need a way to cut through the noise and navigate new...

In a world where anything you text, post, or blurt out can go viral instantly, having control over your words is critical to your success.Whenever we're frustrated, angry, or under stress, those negative influences try to control what we'll say next...

We look to brands for what to do, what to think, and how to feel. We want to know what to support and what to stand against. Brands are the new voice of authority. Now is the perfect time to reveal their humanity.Consumers want to connect with the brands...

“What a piece of work is a salesperson, to work with people who many times defy reason, when having to master infinite skills and labors, including to think, act, speak, dance, and overall, perform well while endeavoring to present a form and image...

As we study the ten elements of Customer Service, A Way of Life, it becomes very apparent this unique perspective will not only change your own life, but will also help shape the way others perceive you, both personally and professionally.We are...

BEHIND THE CURTAIN: A BEHIND THE SCENESLOOK AT THE SECRET SCIENCE OF MONEYBuild and Protect your Wealth by Creating an Environment for your Money. We live in one of the most educated countries in the world, yet we are largely fi nancially illiterate as a...

What was one of the first things you wanted to sell when you were a kid? Did you have a lemonade stand that went bust after two weeks, or did you sell baseball bats at little league games? Whatever kickstarted your selling career shows the true...

The Amazon FBA wholesale business is a lucrative e-commerce investment opportunity. However, if you follow the instructions in the correct order, you'll have a better chance of making money. Find out how to become an amazing wholesale seller within the...

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore,...

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. ...

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. ...

""A P�����nz�����gyi Igazgat�����s Tank������nyve"" Part 1-2 c������m����� k������nyv a k������zs�����gi k������zigazgat�����si tanfolyamok hallgat������i sz�����m�����ra ������r������dott 1900-ban. A szerz����� Kov�����cs Guszt�����v, aki a...

A ""Nemzetgazdas�����gi Eszm�����k: Fejl�����d�����st������rt�����nete �����s befoly�����sa a k������zviszonyokra Magyarorsz�����gon (1868)"" c������m����� k������nyv Gyula Kautz toll�����b������l sz�����rmazik. A k������nyv a magyarorsz�����gi...

Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested...

In this captivating and insightful book, The Traveling Saleslady Meets Live Bedbugs, Deanna L. Vigliotta, a seasoned sales professional with over 30 years of experience, takes readers on an unexpected journey. What starts as a tale of how she brought...

3A Qualitative Research on Analyzing the Impact of Influencers' Marketing on Purchase Intentions and Well-Being of Consumers in the Fast Fashion Industry of Hungary

Discover the dynamic world of Snapchat with our comprehensive guide designed to elevate your marketing strategy. This book delves into the unique features of Snapchat, from setting up your account and creating a QR code to building engaging stories and...

Ön is keresi a tartalommarketing egyszerű integrálásának módját a vállalatába?  Tisztában van azzal, hogy a professzionális tartalommarketing milyen számtalan előnnyel...

METTEZ EN PLACE DES STRATEGIES POUR VIVRE DE VOTRE PROPRE ENTREPRISE FLORISSANTE DÈS 25 ANS ! Vous avez commencé à travailler depuis peu (ou depuis plus longtemps), et vous en avez assez de votre emploi ? Vous...

Numerous studies have shown that people buy feelings and experiences, not things. When you see a cute puppy, certain hormones fill your brain, and you become loving and affectionate. You don't care about the exact hormone process in your brain, but the...

Imagine a business where you could sell whatever you wanted without having to handle the product physically and being able to charge whatever price you wanted to charge on it. This is essentially what dropshipping amounts to. It is a wonderful business...

Are you looking for an online business that you can start today? If so, affiliate marketing is for you. This method of earning money through the Internet has been around for more than two decades and people are still using the same model today as 20...

About the Book -Unlock the Secrets to Building a Thriving Dropshipping Empire! "Hey Dropshipping" is your ultimate guide to mastering the art and science of dropshipping. In this comprehensive book, renowned entrepreneur and dropshipping expert Fazulul...

Mastering Business Success with 'You Are Sold!' by Rohit SoniIntroduction to Irresistible OffersIn today's competitive landscape, the ability to craft compelling offers is more than a desirable skill; it's essential for success. You Are Sold! by Rohit...

उज़ैर एक प्रतिष्ठित पुरुष का नाम है जो कि इस्लाम के अंदर एक पैगंबर की प्रतिष्ठा रखते हैं लेकिन कुरआन में उनके बारे में यहूदियों का विश्वास बताया गया है कि उनको यहूदी ईश्वर का पुत्र मानते हैं , अब सच्चाई क्या है? यह तो जांच पड़ताल के बाद ही पता चलता है।...

This comprehensive guide covers essential Digital marketing strategies, including SEO techniques, social media marketing, content creation, email marketing, and much more. Learn how to leverage PPC advertising, online advertising, and marketing...

कोहेकाफ एक पर्वत श्रृंखला है जो कि कई देशों से मिला हुआ है और इसे संबंधित तमाम पुरातन पौराणिक कहानियां प्रसिद्ध है कि जिन्न और परी के बारे में ईरानी तथा अरबी साहित्य में उपलब्ध है। आब- ए- हयात (जीवन का जल) के बारे में भी जानकारी दी गई है। इसी के उपलक्ष्य...

Find out how to be successful online with "Everything You Need to Know to Succeed with Search Engine Optimization" by Anneliese Schmidt. This book has all the information you need to master the ever-changing world of SEO.This authoritative and...

The book "Discover the Secrets to SEO: How to Dominate the Online World" by Eva Kovač will help you find the keys to unmatched online success. Explore the ever-changing world of Search Engine Optimization (SEO) with this complete guide. Each part reveals...

लोकप्रिय सोशल मीडिया का इस्तेमाल करते हुए एक बड़ा और सफल ऑनलाइन डायरेक्ट सेलिंग बिज़नेस कैसे खड़ा करें सोशल मीडिया प्लेटफॉर्म्स इन दिनों ऐसे सबसे आसान और सर्वश्रेष्ठ साधन बने हुए हैं, जिनके माध्यम से कम से कम संभावित समय और लागत में ज़्यादा से ज़्यादा लोगों...

Är du en av landets alla ensamföretagare som varken är uppväxt med Internet eller en dator i knät? Du är väl medveten om att du måste marknadsföra dig men du vet bara inte hur du ska gå tillväga.Den här boken ger dig en samlad och grundläggande bild av...

A genuinely helpful university website is essential for any initiative related to student recruitment or engagement - and that's the idea of this book.But what makes a website helpful? How do you plan it? And just as importantly: how do you make the case...

Angebotsvielfalt und Medienkonvergenz stellen Unternehmen in ihrem Vorhaben, Bekanntheit, Neukunden und langfristige Kundenbindungen zu generieren, vor besondere Herausforderungen. Tagtäglich wird der Konsument zudem mit nicht weniger als 10.000...

Die Welt des Marketings ist so unüberschaubar wie die schier unendliche Vielzahl an neuen Produkten, die jeden Tag auf den Markt kommen. Dadurch sind Marketing-Experten kontinuierlich gezwungen, neue Ideen und Konzepte zu entwickeln, um die zu...

„Wenn wir die Chancen eines freien Handels mit dem riesigen amerikanischen Markt nutzen sollen, können wir nicht mehr jede Wurst und jeden Käse als Spezialität schützen", so ein Zitat von Bundeslandwirtschaftsminister Schmidt, welches Anfang des Jahres...

Zwitterwesen mit Tierkopf und Menschenleib, androgyne Figuren, chimärische Teufelsgestalten - nicht erst seit Hieronymus Bosch bevölkern groteske Figuren die Vorstellungswelt der Menschen. Auch die Literatur hat das Groteske schon früh für sich entdeckt:...

Trotz der wachsenden Anzahl von Betrieben, die Wein aus biologischem Anbau produzieren, ist das Image von Biowein nicht zufrieden stellend. Während bei Lebensmitteln wie Gemüse, Milchprodukten oder Fleisch das Bio-Logo an der Verpackung beim Konsumenten...

Der deutsche Bekleidungseinzelhandel befindet sich momentan in einer schwierigen Lage: sinkende Umsätze und billige, branchenfremde Discounter sorgen für einen verschärften Kampf um die Konsumenten auf dem Modemarkt. Auch das Konsumentenverhalten...

Die klassischen Kommunikationsinstrumente stehen vor zunehmenden Problemen ihre Zielgruppen zu erreichen. Das Sportsponsoring stellt ein innovatives Instrument dar, das aufgrund der Probleme der klassischen Werbung wie z. B. Reaktanzen der Rezipienten...

Die Autorin präsentiert ein ausführliches Marketingkonzept für eine fiktive Designer Modeboutique mit dem Namen "FINISH". Das Konzept beinhaltet: Analyse der Makro- und der Mikro-Umwelt mit anschließender Auswertung der Erkenntnisse anhand geeigneter...