Sales and marketing Books

Responsible behaviors in the realm of business continue to remain a crucial component of organizational development. By exploring core aspects of contemporary corporate strategies, businesses can create more value in social welfare initiatives. CSR 2.0...

Social networking venues have increased significantly in popularity in recent years. When utilized properly, these networks can offer many advantages within business contexts. Strategic Uses of Social Media for Improved Customer Retention is a pivotal...

The success of any organization is largely dependent on positive feedback and repeat business from patrons. By utilizing acquired marketing data, business professionals can more accurately assess practices, services, and products that their customers...

To gain the most competitive edge, marketers must continually optimize their promotional strategies. While the adult population is a prominent target, there is significant market potential for young consumers as well. Analyzing Children's Consumption...

Reputation can be a pivotal factor to potential success throughout one's academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and...

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer...

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the...

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their...

Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social...

This book is about putting the free back in free enterprise. A broker, agent, commissioned salesman/advisor is one of the few remaining vehicles left where a person can call the shots. I penned this to honor that noblest of professions: sales. This...

The Sport of Sales gets right to the point, offering useful, direct advice to get more customers. This book is informative, inspirational, short, and easy to read, a powerful tool for sales professionals or sales managers. The Sport of Sales is filled...

Blocking Anxiety and Eliminating Stress out your life is a book that will give the readers everything that's needed about,Blocking Anxiety & Eliminating Stress Ones Life.

Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments. Focusing on these global strategies, this textbook explores...

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this...

Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original...

How to understand human behaviour has been a very intriguing question to medicine, computer science, economics, psychology and finance. Each discipline has been trying to study and predict human behaviour through surveys, laboratory-based experiments,...

In the competitive world of network marketing, mastering the right strategies and learning from the best is key to achieving long-term success. "Mastering Network Marketing: Proven Approaches from Greats" brings together the collective wisdom of industry...

Whether you own a business, freelance, or want to stand out from the crowd for personal reasons, THIS is the book for you!Containing dozens of the best works from the syndicated newspaper column Ask Mr. Marketing, this collection consistently delivers...

 SEO for Screen Printers: Become the Top-Ranked Shop in Your Area" is a groundbreaking guide that condenses two decades of expertise from an industry-leading digital marketing expert.With a laser focus on empowering screen printers, this book...

 Discover the definitive guide to transforming your HVAC business in the digital age with "HVAC SEO: How to become the top-ranked HVAC dealer in your area." With over two decades of dedicated expertise in marketing and copywriting for HVAC dealers,...

Feel more confident in the literary landscape attracting readers and opportunities to your craft, while sharing your message! You published your book. Now what? Launching a book turns you into a business owner working to build your brand and create...

Embark on a transformative marketing journey as you dive into Elevate Customer Experience: Your Blueprint for CX Excellence. In these pages, you are given the keys to crafting and delivering unparalleled Customer Experiences - but what awaits you on...

The fiery heart of a rocket lies in its ignition system, and for LOX/Ethanol engines, mastering this spark is crucial. This project delves into the intricate dance of liquid oxygen (LOX) and ethanol, unlocking the secrets to achieve optimal ignition. By...

Has God called you to plant a new church? Or maybe your church is looking to launch another campus? Do you want to fill your sanctuary with new guests every Sunday? Launch Big: The Complete Digital Marketing Guide for Church Planters is your...

Hoy en día todas las empresas están en las redes sociales... ¿Y tú? ¿Sabes cómo funciona la plataforma, por dónde empezar y cómo utilizarla para tu negocio? Si te sientes abrumado, este es el libro que te ayudará a sacar más provecho de Facebook: nuevos...

Ogni azienda è sui social media in questi giorni... E tu? Sai come funziona la piattaforma, da dove iniziare e come usarla per il tuo business? Se ti senti sopraffatto, questo è il libro che ti aiuterà a ottenere di più da Facebook; nuovi clienti,...

Toutes les entreprises sont présentes sur les médias sociaux de nos jours... Et vous ? Savez-vous comment fonctionne la plateforme, par où commencer et comment l'utiliser pour votre entreprise ? Si vous vous sentez dépassé, voici le livre qui vous aidera...

Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple...

This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it...

Welcome to a transformative exploration of cutting-edge strategies and innovative methodologies in "Sales and Marketing - Advanced Techniques." In a dynamic business landscape, staying ahead requires not just expertise but a keen understanding of the...

De nos jours, face à un marché dynamique et compétitif, la capacité à générer des ventes ne constitue pas seulement une compétence, c'est une nécessité. Nous sommes conscients qu'il peut être difficile de s'y retrouver dans le monde de la vente, surtout...

In einer Welt, in der uns eine schier unendlich große und facettenreiche Vielzahl von Werbeeindrücken und -ausprägungen weltweit und an 365 Tagen im Jahr begegnet, wird es für Werbekommunikation zunehmend schwieriger, Werbebotschaften erfolgreich und...

Sportvereine werden heute mit einer Vielzahl unterschiedlichster Probleme konfrontiert, die für einige von ihnen existenzbedrohliche Ausmaße angenommen haben. Mitgliederrückgang und ein Mangel an ehrenamtlichen Mitarbeitern sind die mit am meisten...

Momentan erleben wir eine Veränderung der Medienlandschaft.Der anhaltende Trend sozialer Medien, wie zum Beispiel Facebook, verändern die Art der Wahrnehmung von originären Medieninhalten und Unternehmenskommunikation. Der Informationsdialog findet nun...

Personalverantwortliche haben in der heutigen Zeit eine Vielzahl von Möglichkeiten geeignete Mitarbeiter zu suchen und schließlich auch zu finden. Einige mögen dabei unsicher sein, ob sie immer die richtige Methode wählen. Werden Führungskräfte über die...

Unter Online-Werbebörsen sind Vermarktungsplattformen im Internet zu verstehen, die Angebot und Nachfrage von Werbung, innerhalb eines elektronischen Marktplatzes zusammenführen. Getragen von stark gestiegenen Bruttowerbeaufwendungen und einem hohen...

Das Buch greift das aktuell heiß diskutierte Thema "Neuromarketing in der Markenführung" zunächst aus theoretischer und anschließend - am Fallbeispiel der Biermarken Beck's, Krombacher und Radeberger - aus praktischer Sicht auf. Der theoretische Teil...

Dieses Buch bietet einen Einblick in die noch junge und ausbaufähige Lebensqualitätsforschung im Bezug auf das Marketing. Die verschiedenen Angriffspunkte, Wechselwirkungen und Rückkopplungen zwischen der Lebensqualität und dem Marketing werden...

Ein Kommunikations- und Marketingmanager taucht unerschrocken in die österreichische Werbewelt ein, die sein Leben stärker verändern wird, als Alles bisher erlebte. Lustige, traurige und erschreckende Erlebnisse in kurzen Geschichten verpackt, gepaart...

135 Marketing Tipps die den Erfolg garantieren! inkl. Social Media TippsDieses Buch führt Sie auf den Pfad zum erfolgreichen Restaurant. 135 Tipps für die Abkürzungen nach ganz oben. Einfach und kurz erkläre ich in diesem Ratgeber das Wichtigste, um...

Bachelorarbeit aus dem Jahr 2018 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2, Fachhochschule Kufstein Tirol, Sprache: Deutsch, Abstract: Gegenstand dieser Arbeit ist das wachsende Interesse von...

Bachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,1, Karlshochschule International University, Sprache: Deutsch, Abstract: Das Ziel der vorliegenden Arbeit ist es, die Bedeutung der Anwendung von...

Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Sonstiges, Note: 1,3, Friedrich-Schiller-Universität Jena, Sprache: Deutsch, Abstract: Diese Arbeit klärt, welche Reaktionen und Maßnahmen seitens der Musikindustrie erfolgten, um wieder mehr...

Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,1, Hochschule Anhalt - Standort Bernburg, Sprache: Deutsch, Abstract: Das Affiliate Marketing ist ein wesentlicher Bestandteil des Marketingkonzeptes im...

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Fresenius München, Sprache: Deutsch, Abstract: Diese Ausarbeitung entwickelt Handlungsempfehlungen für Unternehmen zur Fragestellung, wie...