More ABCs of Strategic Communication
More ABCs of Strategic Communication
More ABCs of Strategic Communication
More ABCs of Strategic Communication
More ABCs of Strategic Communication
More ABCs of Strategic Communication
Trending Bestseller

More ABCs of Strategic Communication

Thousands of terms, tips and techniques that define the professions

APR Fellow PRSA Litwin

No reviews yet Write a Review
Hardback
22 August 2015
$51.00
In Stock: Ships in 3-5 Days
In Stock: Ships in 7-9 Days
Hurry up! Current stock:
icon Share icon Share
Description  
More ABCs of Strategic Communication -- Supplement to The ABCs is a prime example of quintessential teamwork. Like The ABCs, it is the go-to source for marketing and other strategic communication terms. Both ABCs represent the accomplishments of an incredibly talented team of outstanding strategic communication practitioners and counselors led by the commitment and dedication of senior editor Amy Ovsiew. Amy headed a team of nose-to-the-grindstone researchers and persuasive strategic writers and an award-winning graphics specialist. Together, we took a concept, honed it and produced major desk-top (computer) references that reviewers believe are standards for the industry -- the many disciplines that comprise the strategic communication professions. It all began when the first edition's senior editor Katie Hardesty raised the question, "Wouldn't it be great if there were a book of terms all communicators would find valuable?" That "outside-the-box" thinking, which included the unique approach of interspersing relationship marketing terms, tips and techniques throughout, has evolved into The ABCs of Strategic Communication and More ABCs. Like their companion The Public Relations Practitioner's Playbook for (all) Strategic Communicators (AuthorHouse - 2013), The ABCs books are jargon free and jam packed with communication ideas that work. What started as a 48-page booklet has grown to a combined 1,100 pages because the communication professions are so integrated and dependent on one another. The companion CD-ROM contains all of the 282 tips and techniques plus three supplemental strategic communication PowerPoints
Customer reviews  

This product hasn't received any reviews yet. Be the first to review this product!

Write a Reviews
Flat Rate Shipping  
Easy Returns  
$51.00
In Stock: Ships in 3-5 Days
In Stock: Ships in 7-9 Days
Hurry up! Current stock:
icon Share icon Share
Flat Rate Shipping  
Easy Returns  

More ABCs of Strategic Communication

$51.00

Description

More ABCs of Strategic Communication -- Supplement to The ABCs is a prime example of quintessential teamwork. Like The ABCs, it is the go-to source for marketing and other strategic communication terms. Both ABCs represent the accomplishments of an incredibly talented team of outstanding strategic communication practitioners and counselors led by the commitment and dedication of senior editor Amy Ovsiew. Amy headed a team of nose-to-the-grindstone researchers and persuasive strategic writers and an award-winning graphics specialist. Together, we took a concept, honed it and produced major desk-top (computer) references that reviewers believe are standards for the industry -- the many disciplines that comprise the strategic communication professions. It all began when the first edition's senior editor Katie Hardesty raised the question, "Wouldn't it be great if there were a book of terms all communicators would find valuable?" That "outside-the-box" thinking, which included the unique approach of interspersing relationship marketing terms, tips and techniques throughout, has evolved into The ABCs of Strategic Communication and More ABCs. Like their companion The Public Relations Practitioner's Playbook for (all) Strategic Communicators (AuthorHouse - 2013), The ABCs books are jargon free and jam packed with communication ideas that work. What started as a 48-page booklet has grown to a combined 1,100 pages because the communication professions are so integrated and dependent on one another. The companion CD-ROM contains all of the 282 tips and techniques plus three supplemental strategic communication PowerPoints

Customers Also Viewed

Buy Books Online at BookLoop

Discover your next great read at BookLoop, Australiand online bookstore offering a vast selection of titles across various genres and interests. Whether you're curious about what's trending or searching for graphic novels that captivate, thrilling crime and mystery fiction, or exhilarating action and adventure stories, our curated collections have something for every reader. Delve into imaginative fantasy worlds or explore the realms of science fiction that challenge the boundaries of reality. Fans of contemporary narratives will find compelling stories in our contemporary fiction section. Embark on epic journeys with our fantasy and science fiction titles,

Shop Trending Books and New Releases

Explore our new releases for the most recent additions in romance books, fantasy books, graphic novels, crime and mystery books, science fiction books as well as biographies, cookbooks, self help books, tarot cards, fortunetelling and much more. With titles covering current trends, booktok and bookstagram recommendations, and emerging authors, BookLoop remains your go-to local australian bookstore for buying books online across all book genres.

Shop Best Books By Collection

Stay updated with the literary world by browsing our trending books, featuring the latest bestsellers and critically acclaimed works. Explore titles from popular brands like Minecraft, Pokemon, Star Wars, Bluey, Lonely Planet, ABIA award winners, Peppa Pig, and our specialised collection of ADHD books. At BookLoop, we are committed to providing a diverse and enriching reading experience for all.

Buy Educational Books and Textbooks Online at BookLoop

Shop School Textbooks for Primary, Secondary, and Higher Education

At BookLoop, we make it easy to buy school textbooks online in Australia for every stage of learning. Our extensive textbook collection includes curriculum-aligned primary school books, secondary school books, and resources for TAFE courses, vocational training, and university studies. Each title is selected for accuracy, quality, and alignment with the Australian Curriculum, supporting teachers, students, and schools across the country. Whether you’re preparing for exams, classroom learning, or distance education, BookLoop’s range of educational books ensures your students have the right materials to succeed.

Teacher Resources, Classroom Tools and Professional Learning

Empower your teaching with teacher resources and classroom support materials from BookLoop. Our collection includes lesson planning guides, literacy and numeracy workbooks, STEM education resources, and assessment tools that help educators deliver engaging, effective learning experiences. We also stock a wide selection of preschool and early years education books tailored to early childhood development, classroom management, and student wellbeing. Teachers can access everything from professional development books to interactive classroom activities — all carefully curated to enhance teaching outcomes and student success.

Educational Books and Learning Resources for Every Subject

Find educational books for students across a variety of subjects including English, Mathematics, Science, History, Geography, and the Arts. BookLoop partners with trusted Australian publishers to provide up-to-date resources that meet classroom requirements and support independent learning. Whether you’re a school administrator sourcing bulk textbook orders, a parent preparing for the new term, or a teacher updating your classroom library, BookLoop is your one-stop online bookstore for all education and teaching materials.