1 Markets, Sources, and the Marketing System.- 1. The United States Market for Food.- 2. The United States Market for Fresh Fruits and Vegetables.- 3. Sources of Fresh Fruits and Vegetables.- 4. Major Sources of Supply: California, Florida, and Mexico.- 5. The Marketing System and Firms Involved: An Overview.- 6. Marketing Systems for Three Major Fruits and Vegetables: Oranges, Apples, and Tomatoes.- 2 The Marketing Environment.- 7. Market Information: Agricultural Statistics, Grading and Inspection, Market News, and Other Information Sources.- 8. Market Prices and Price Analysis.- 9. Trade Practices, Credit Ratings, and Regulation of Trading (Perishable Agricultural Commodities Act).- 10. Cooperative Marketing.- 11. Marketing Orders.- 12. Pesticide Use and Food Safety.- 13. Nutritional Quality and Nutrition Marketing.- 14. Generic, Brand, and Private Label Advertising and Promotion.- 3 Marketing Operations and Firms.- 15. International Trade.- 16. Shipping Point Operations and Firms.- 17. Long Distance Transportation.- 18. Wholesaling at Destination and Terminal Market Facilities.- 19. Food Retailers and Retailing.- 20. The Foodservice Industry.- 21. Direct Marketing by Farmers to Consumers.- 4 Epilogue.- 22. Future Prospects.
1 Markets, Sources, and the Marketing System.- 1. The United States Market for Food.- 2. The United States Market for Fresh Fruits and Vegetables.- 3. Sources of Fresh Fruits and Vegetables.- 4. Major Sources of Supply: California, Florida, and Mexico.- 5. The Marketing System and Firms Involved: An Overview.- 6. Marketing Systems for Three Major Fruits and Vegetables: Oranges, Apples, and Tomatoes.- 2 The Marketing Environment.- 7. Market Information: Agricultural Statistics, Grading and Inspection, Market News, and Other Information Sources.- 8. Market Prices and Price Analysis.- 9. Trade Practices, Credit Ratings, and Regulation of Trading (Perishable Agricultural Commodities Act).- 10. Cooperative Marketing.- 11. Marketing Orders.- 12. Pesticide Use and Food Safety.- 13. Nutritional Quality and Nutrition Marketing.- 14. Generic, Brand, and Private Label Advertising and Promotion.- 3 Marketing Operations and Firms.- 15. International Trade.- 16. Shipping Point Operations and Firms.- 17. Long Distance Transportation.- 18. Wholesaling at Destination and Terminal Market Facilities.- 19. Food Retailers and Retailing.- 20. The Foodservice Industry.- 21. Direct Marketing by Farmers to Consumers.- 4 Epilogue.- 22. Future Prospects.
In the past year, trade practices between fresh produce shippers and food retailers gained national attention. Shippers are concerned that recent retail consolidation has led to market power and the...
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the...
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of...
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